Privacy Policy

Welcome to .blank (.blank / dot blank / weardotblank) (“we,” “us,” “our,” or “the Brand”). We respect your privacy and are committed to protecting the personal data we collect when you visit our website, interact with our media, or purchase items from our online store.

This Privacy Policy explains what information we collect, how we use and secure it, and your rights regarding your personal data. Your use of our Services is also governed by our Terms of Service, which reference this Privacy Policy. By accessing our platform or purchasing our products, you acknowledge the collection and use of your information in accordance with this policy.

1. INFORMATION WE COLLECT

We collect information directly from you, automatically through your device interactions, and from third-party partners.

Information You Provide Directly to Us:

Account & Contact Information: Your first and last name, email address, phone number, and account credentials when you register on our online store.

Transaction & Billing Data: Shipping addresses, billing addresses, and partial payment details. Your actual payment transactions are securely handled by our third-party payment processors; we do not store full credit card numbers on our servers.

Customer Support & Communications: Any details, photos, or message contents you send through our customer support channels, our official website's Contact page, or direct messages on our brand's social media platforms.

Design & Collaborator Assets: Any tech packs, design files, measurements, names, or brand handles you submit when initiating custom bulk orders or influencer collaborations.

Information Collected Automatically:

Device & Log Telemetry: Your Internet Protocol (IP) address, browser type, operating system, device characteristics, referral URLs, and data regarding how and when you browse our site.

Cookies & Tracking Technologies: We utilize cookies, web beacons, and pixels to preserve your shopping cart state, analyze traffic patterns, prevent fraud, and optimize our digital checkout process.

2. COOKIES, ANALYTICS, AND ADVERTISING PIXELS

We use cookies and similar tracking technologies for several necessary and performance-driven reasons, including:

Remembering the items in your shopping cart across browsing sessions.

Storing your preferences and settings for future visits.

Fraud prevention, security monitoring, and bot traffic detection.

Understanding website traffic, measuring advertising performance, and improving our online storefront.

We may use analytics and advertising technologies provided by third parties (including but not limited to platforms like Google Analytics, Meta Pixel, TikTok Pixel, and Shopify's built-in merchant metrics) to gather this data. Most browsers accept cookies automatically, but you can adjust your application preferences to decline them. Please note that disabling cookies may break your checkout process or limit structural functionalities on our online store.

3. HOW WE USE YOUR INFORMATION

We process your personal data under the following legal and operational bases:

Fulfillment of Contract: To process, manufacture, ship, and deliver your orders, samples, or bulk production runs, and to send transaction confirmations or tracking updates.

Customer Support: To review, investigate, and respond to your product feedback, verified error inquiries, or support requests.

Fraud Prevention & Security Verification: To identify and block automated checkouts (bots), monitor for illegal chargeback fraud, verify digital checkout timestamps, and protect our infrastructure from cyber threats.

Marketing & Promotional Campaigns: To deliver email updates, promotional offers, and notifications about new product drops (only where you have opted in, and you may unsubscribe at any time).

Brand Collaborations: To manage, organize, and evaluate marketing content submitted by influencer and creator partners.

4. SHARING & DISCLOSURE OF YOUR DATA

We do not sell your personal data. We only share information with selected third parties to operate our brand and protect our legal interests:

Service Providers: We share data with third-party vendors who assist with our core e-commerce architecture, web hosting, email delivery, and shipment fulfillment. This includes our main store platform providers, such as Shopify, which processes customer information securely on our behalf. It also includes mail carriers such as USPS, UPS, FedEx, and DHL.

Payment Processors: Transaction information is sent directly to secure, trusted payment networks (such as Stripe, Shopify Payments, or PayPal) to authorize transactions.

Legal Compliance: We may disclose personal information where required by law or where we reasonably believe disclosure is necessary to comply with legal obligations, respond to subpoenas or court orders, protect our rights, investigate fraud, or protect the safety of others.

Legal Enforcement & Fraud Defense: In the event of a payment dispute or false chargeback claim, we reserve the right to transmit your contract acknowledgment, checkout timestamps, IP address, and carrier tracking information to financial institutions or lawful debt collection agencies to recover unpaid balances.

Business Transfers: If .blank (.blank / dot blank / weardotblank) undergoes a structural corporate transition, merger, or acquisition, your information may be securely transferred to the successor entity.

5. INTERNATIONAL VISITORS & DATA TRANSFERS

Our brand operates primarily out of the United States. If you visit our online store or interact with our Services from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws and data protection rules may differ from those in your country of residence.

6. DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, enforce our agreements, and maintain required commercial business records.

7. THIRD-PARTY LINKS & SERVICES

Our online storefront may contain links to external web channels, social platforms, or creator profiles. We are not responsible for the privacy practices, content, or data protection limitations implemented by third-party systems. We advise reviewing their independent policies before submitting personal data.

8. DATA SECURITY BOUNDARIES

We implement reasonable physical, managerial, and electronic safeguards designed to shield your personal data against unauthorized access, loss, or alteration. However, no digital storage environment or online transmission method can be guaranteed 100% secure. To the maximum extent permitted by applicable law, we are limited in our liability for malicious external breaches or digital intercept errors beyond our reasonable technical control.

9. AGE ELIGIBILITY & CHILDREN'S PRIVACY

Our Services are intended for individuals who have reached the legal age of majority. If you are a minor under the legal age of majority, you may only access our platform under the direct supervision and express consent of a parent or legal guardian. We do not knowingly collect personal information directly from children under the age of 13. If we learn that an unsupervised minor under 13 has submitted personal details, we will take immediate steps to purge that data from our records.

10. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have the right to:

Request access to the personal information we hold about you.

Request the correction or update of inaccurate or incomplete personal information.

Request the deletion of your personal information, subject to certain legal, tax, fraud prevention, or business data retention obligations.

Object to or restrict certain data processing activities where permitted by law.

Withdraw your consent for marketing communications at any time by following the unsubscribe instructions in our emails or contacting our team.

We may request specific information from you necessary to verify your identity and protect against fraudulent requests before executing any of the data rights listed above.

11. STATE-SPECIFIC PRIVACY DISCLOSURES (US CONSUMERS)

Various US states have enacted comprehensive consumer privacy statutes, including the California Consumer Privacy Act (CCPA/CPRA), the Texas Data Privacy and Security Act (TDPSA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), and similar laws in states such as Indiana, Iowa, Tennessee, Montana, Delaware, Oregon, and Florida.

If you reside in these jurisdictions, the following disclosures apply to your use of our platform:

No “Sale” or “Sharing” for Cross-Context Behavioral Advertising: We do not trade, sell, rent, or lease your personal data to third parties for monetary compensation. While third-party cookies or advertising pixels deployed via our storefront gather data to improve your experience and deliver optimized digital ads, we do not engage in the targeted “sale” or “sharing” of sensitive personal profiles as defined under broad state frameworks.

Categories of Data Processed: Over the preceding twelve (12) months, the Brand has processed identifiers (names, email addresses, IP metrics), commercial transaction records (purchase histories, shipping addresses), and electronic network telemetry (site navigation paths).

Right to Opt-Out & Non-Discrimination: Residents of these states maintain the right to instruct us to restrict the automated processing of their commercial data where applicable. We will never deny services, increase prices, or deliver a degraded experience if you choose to exercise your legal privacy rights.

Submission of Consumer Requests: To submit an official request under your state's framework, please submit a verifiable query using the contact information listed in Section 14.

12. SEVERABILITY & GOVERNING LAW

Severability: If any section or element of this Privacy Policy is determined to be invalid or unenforceable by a lawful court or arbitration entity, the remaining provisions will continue in full force and effect.

Governing Law: This Privacy Policy shall be governed by, and interpreted in alignment with, the laws of the State of North Carolina, without regard to conflict of law principles.

13. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify, adjust, or completely replace this Privacy Policy at our sole discretion. Any structural changes will be reflected immediately upon publication on our website, marked by the revised “Last Updated” date at the top of this document. Your continued use of our Services after changes become effective will be subject to the revised Privacy Policy, to the extent permitted by applicable law.

14. CONTACT INFORMATION

Questions regarding this Privacy Policy may be submitted using the customer support email or the dedicated Contact page published on our official website. We may update our contact methods from time to time as necessary.